Create A story all your stakeholders believe in
We make sure that in your pitch deck your business story is understood and backed by financials along with market research to convince investors.
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Accelerate your financing with a consistent storyline and well-defined process
The financing process begins with the creation of your pitch deck and investment proposal, which summarises your business case and serves as a sales document to convince investors. We can speed up the process by providing expertise in writing the investment proposal and running the financing process.
Together with us, you can be sure that your story is understood and all your claims, including financials and valuation, are backed up by data and operational and financial metrics before you set out to find and negotiate with your ideal investors.
We bring extensive investment know-how and experience to your team
Assess your business
First, we evaluate your company from an investor’s perspective to identify strengths and weaknesses that can be leveraged or mitigated.
Create the story line
Together we create a consistent narrative that showcases the potential of your business case and team.
Elaborate USPs
We support you in elaborating the USPs distinguishing between defensible and indefensible USPs.
Back up your story with data
We back up your story with data from your market, your operations and your financials to support your claims and assumptions.
Showcase relevant metrics
We calculate and state the operational and financial metrics that investors look for.
Identify the fair valuation
Assessing your market, financials and operations will reveal the fair market valuation of your business, something you better know.
Run a structured fundraising process
Over the years, we have developed a structured fundraising process and accumulated a database of investor contacts to help you find the ideal one.
Prepare FAQ and answer investor questions
Investors will ask a variety of specific questions related to your market, business and financials. We support you in formulating strong answers.
Provide closing support
Ensure exchange of funds, shares and legally binding documents.
Process overview
Good preparation and a strong pitch deck is a fundamental prerequisite for successful financing. During our pitch deck creation and financing process we increase the value of your company while reducing the risk of an investment in the eyes of an investor.
01
Assessment
- Assess financials and runway
- Evaluate funding options
- Assess industry and markets
- Challenge selected strategy and business model
- Identify gaps in your team and network
- Check legal status of business
02
Enhancements
- Refine strategy and business model
- Adapt product and service roadmap
- Optimise operations
- Improve financial tools and forecast (USP)
- Assist team building
- Improve legal situation
03
Preparation
- Create and define investor profile
- Create and enhance investor and client documentation such as pitch deck and financial model
- Set deal terms
04
Fund raising
- Contact investors
- Manage information flow
- Defend business plan and valuation
- Create competition among investors
- Agree on terms with a lead investor
- Get Co-investors on board
05
Closing
- Ensures exchange of funds, shares and legally binding documents
Be confident in your pitch!
Be confident in your pitch and discuss on an equal knowledge level with investors.
Get in touchPricing
Pitch deck including design
from CHF 4000-6000Pitch deck & financing support
from CHF 1500/mo + success feeWhat our customers are saying
Daniel Dmitriouk
Reliable, fast and efficient. We are very happy with the accounting and reporting services of Startup metrics. They have made my operational tasks so much easier. Highly recommend!
Nadia Fischer
Pascal is super fast and competent in his field. We are glad that he stands by our side in our decisions.
Christian Greis
I really appreciate working with Pascal – very reliable, competent and motivated!! Keep going!!
Vincent Martinez
Pascal is dedicated, experienced and trustworthy! I highly recommend working with him.
Erich Zaugg
Thanks! Startupmetrics. It went very quickly and the result was perfect. We will definitely consider you again if necessary.
Frequently asked questions
Your pitch deck should cover basic company information, the problem, the solution, your business model, information about the market and competitive landscape, product or service specifications and benefits, a financial forecast, information about the team & information about other relevant stakeholders.
The goal of a pitch deck is to grab the reader’s attention and make them want to learn more about your company and solution, whether investor, customer or potential partner.
Investors will particularly question the feasibility of the solution you offer and your assumptions about the market, competition and finances.
There are three main types of investor pitch decks that you should have ready at all times: the elevator pitch, a graphic pitch deck suitable for presentations and a reading deck.
One of the best rules for the number of slides that should make up your presentation pitch deck is the 10/20/30 rule. This rule states that you should have 10 slides, that your presentation should not take longer than 20 minutes in total and that the font size should not be smaller than 30 points.
The process for fundraising is as follows,
- Assess company status and funding environment
- Prepare investor documentation and offer
- Connect with investor and pitch your company
- Support investor to go through due diligence
- Sign term sheet and shareholder agreement
Start-up financing is the raising of capital to develop a business venture. Venture capital enables founders either to develop a product to enter the market or simply to significantly accelerate business development to increase the value of a company.
Venture capital investors invest in start-ups in a staggered manner. At the beginning, there is the seed round, in which the product is developed and the market entry is tested. Series A, B and C follow to accelerate the growth of the company before an exit is sought. Rapid growth provides advantages over competitors and increases shareholder value.
Bridge financing, often in the form of a bridge loan, is an interim financing option used by companies and other entities to overcome short-term financial bottlenecks until a long-term financing option can be agreed. Bridge financing is usually provided by existing investors in the form of a loan or equity investment.
A term sheet is a non-binding agreement between the startup and investor that shows the basic terms and conditions of a potential investment. The term sheet serves as a template and basis for more detailed, legally binding documents.
An angel investor (also known as a private investor, seed investor or angel funder) is a high-net-worth individual who provides financial backing for small startups or entrepreneurs, typically in exchange for ownership equity in the company.
Venture capital is funding given to startups or other young businesses that show potential for high growth. Private equity is capital invested in more mature companies or other entities that are not publicly listed or traded.
Companies need to raise capital in order to invest in new projects and grow. Retained earnings, debt capital, and equity capital are the three most common ways companies can raise capital.