
Understanding and Optimizing Average Sales Cycle
Another relevant metric to better predict and forecast your startup’s revenue is the average sales cycle. This metric measures the…

Understanding and Optimizing Lead Conversion Rate
The lead conversion rate is a valuable metric that tells you how many potential customers you need to connect with…

Cloud-based documentation for accounting-why & how?
Growing digitization demands the need to ensure the integrity of documents and accounting records throughout their life cycle. This raises…

Annual contract value
Annual contract value (ACV), or annual income per customer, is a crucial metric for predicting revenue and understanding the scalability…

Increase the Scalability of Your Business by Assessing Your Cost Per Lead (CPL)
Since every customer starts as a lead, the number of leads you can generate in a given period and how…

Swiss National Day
The Swiss celebrate their bank holidays on 1 August because of events that took place in the years around 1291….

How customer acquisition cost (CAC) metric is related to scalability
The cost of acquiring a new customer, referred to as customer acquisition cost (CAC), is a crucial metric for evaluating…

How customer lifetime value to customer acquisition costs (CLV:CAC) ratio is related to scalability and profitability
The customer lifetime value to customer acquisition cost (CLV) ratio is a crucial metric for assessing the scalability and profitability…

How improving customer retention rate (crr) impacts your business
Customer retention rate (CRR) measures the ability of a company to regularly serve its existing customers in exchange for money….