Know the fair value of your business and negotiate your valuation with confidence

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Know the fair value of your startup on a solid basis

Startup valuation is a hot topic for every founder and investor when making an investment. Our team of financial analysts has years of experience in identifying and determining the value of companies. We ensure that you have solid and objective documentation to justify the valuation of a business to your stakeholders. Hence, when you work with us, you have strong arguments in hand to justify the price of your business.

Negotiate your startup valuation with confidence

Know your valuation space

An extract of recent transactions from our start-up database provides you with a good starting point and reference for the valuations achieved in your field.

Be familiar with valuation methodologies

You will know and understand the practical valuation methodologies applied by venture capitalists so that you can directly match their expectations.

Know the fair value of your startup

Eliminate information asymmetry and get investors on board at a fair valuation to build an equal relationship from the start.

Use multiple valuation approaches to value your startup fairly

Whether you are an early-stage startup or already in the growth phase, we apply the best valuation methodologies to value your startup fairly.

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We apply a multi-assessment approach to robustly evaluate your startup

The starting point of any valuation is your business plan and past business performance. Our valuation process then considers six practical valuation methods to determine the fair value of your business. Both the process and the valuation methods are summarised below.

01
Review of market and business assumptions
02
Analysis of past operational performance
03
Review of assumptions in financial forecast
04
Application of valuation techniques
  • Score card
  • Cost-to-duplicate
  • Comparable transactions
  • Venture capital method
  • Discounted cash flow
  • Market multiple
05
Creation of valuation report

Pricing

Single-valuation approach
from CHF 1000-2000
Multi-valuation-approach
from CHF 3000
Multi-valuation-approach including rework of financial forecast
from CHF 5000

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Frequently asked questions

The valuation of a startup requires a suitable method and valuation model. Applicable valuation methods for seed-stage startups include scorecard, comparable transactions, and cost-to-duplicate. For startups already generating more than half a million USD in revenue, discounted cash flow and market valuation methods using industry-specific valuation multiples can be applied.

There are five basic types of valuation methods that are recognized throughout the industry. The valuation expert applies the methods that are best suited for the underlying intention, the respective phase and industry. Appropriate methods for the seed stage include the scorecard, comparable transactions and cost-to-duplicate. For early-growth and growth start-ups, discounted cash flow and market valuation methods should be used.

The five most common startup valuation methods include the scorecard, comparable transactions, cost-to-duplicate, discounted cash flow and the market multiple approach. Experts apply variations of these approaches, e.g. the VC method is a variation of the discounted cash flow method.

There are several studies on the average valuation of a startup. They conclude that the average valuation depends strongly on the current market sentiment, the industry, the technology cluster, the operational and financial performance, and the region in which the startup is located and operates. It is therefore difficult to answer this question in general terms.

There are various sources of valuation multiples. In our opinion, the best ones are the valuation multiples that are partly published by various VC firms. However, publicly traded companies that are active in the same industry and technology field also give a good indication.

Benchmarks depend very much on the region and industry. A common valuation for a promising and well-performing technology startup in Europe starts at USD 5 million. Follow-up valuations for Series A, Series B and Series C are around USD 15 million, USD 50 million and USD 100 million.

The valuation factors for startups depend on the valuation method used as well as the industry and the business model pursued. The valuation factors for startups in the seed phase tend to be qualitative in nature, while the valuation factors for startups in later phases are mostly purely quantitative.

At Startupmetrics, we have developed a sophisticated valuation calculator for startups that allows us to accurately determine the value of a startup. However, the prices paid for a startup depend not only on objective factors, but also on the negotiating skills of the founders and their relationship with investors.

Get in touch with us and negotiate your valuation with confidence

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